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 | Discover MasterFiles' National New Homeowner File
Useful tools for better marketing. |  |
More than 4 million Americans buy homes each year and have little point of reference regarding the available merchants and services in their new neighborhood. Yet, new homeowners will spend more on home related products and services within six months of their move than established residents will spend in two years! These new homeowners have above-average incomes and specific purchase needs, and they are open to direct mail and telephone promotions for everything from lawn and landscaping services to dentists. Because they have just undergone exhaustive credit screening, they are ideal prospects for major credit purchases, as well as insurance products, The bottom line is, MasterFiles™ can put you in touch with these highly responsive prospects at the time they are establishing their new buying patterns.
| The following are some examples of of why the new homeowners make such good prospects: |
| $ | | New Homeowners spend more money during the first six months in their new home than the average family spends in 5 years. |
| $ | | New Homeowners have greater purchasing power and need a greater variety of products and services than the average family. |
| $ | | New Homeowners establish new buying patterns within the first three months of moving. |
| $ | | New Homeowners seek doctors and other professionals soon after they move. |
| $ | | New Homeowners are extremely creditworthy. Remember, they have just passed the most difficult credit check of their lives. . . obtaining a mortgage. |
| $ | | New Homeowners are responsive to an offer of your services and/or products, whether it be by mail, telephone or in person. |
| New Homeowner Profile: |
| Affluent | | Average annual household income of $59,000; 10% earn over $100,000 |
| Educated | | 60.1% of male heads of household and 51.7% of females have at least a college degree |
| Professional | | 73.6% of male head of household and 49.3% of females described their employment category as executive, manager, professional, sales, or business owner |
| Marital Status | | 77.2% are currently married |
| Children | | 58.2% of married couples have an average of 2 children living in their household |
| Average Age | | Male, 38.1; Female, 37 |
| First Time Buyers | | 35.8% of the new homeowners are first time buyers. |
Length of Residence
in previous home | | 6.6 years for those who owned their home and 4.1 years for those who rented. |
| Distance Moved | | 25.5% moved from another state |
| Pets | | 56.7% own at least one pet |
| Automobiles | | 63.6% own 2 vehicles; 13% own 3 or more |
| Travel | | 91.8% travel an average of 5.2 times during the past year |
| Mail Order Purchases | | 82.7% had purchased by mail order at least one time during the past year; 51.3% ordered three times or more in the past year |
| Newspaper | | 68.3% reads a newspaper on a daily basis |
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